Custom online storesAuckland, NZ
Online stores, custom-built to load fast and sell.
Hand-built for New Zealand businesses by an Auckland software developer, not dragged from a template. It loads fast and takes real payments — and you own it, top to bottom.
This page is hand-built and static — no page-builder, no bloat. A store built the same way loads just as fast. Run Lighthouse on it yourself.
Why custom over a template store
A faster store sells more. That's the whole case.
Templates get you online quickly. The trouble shows up later, in slow pages that cost sales and a store you can never quite change. A custom build fixes the root cause.
Speed is conversion
Every second a page takes to load costs you shoppers. A template store hauls theme code and plugins it never uses. A hand-built one ships only what your store needs, so it loads fast and keeps the sale.
No theme lock-in
You're not renting a theme or paying monthly for apps to plug the gaps. Your store does what you need from day one, without the per-app fees stacking up.
The checkout you actually need
Your catalogue and your checkout, built around how you really sell rather than bent to fit a generic layout. Odd product options and bundles included.
You own all of it
The code and the data sit in your accounts, in your name. No page-builder to keep paying, and nothing holding your store hostage.
Not selling online yet? I also build small-business websites that bring in enquiries, and you can see the full picture on the Olliver Web homepage.
What I build into a store
Everything a real store needs to take money.
Products & catalogue
Product pages with photos and options, sorted into categories your customers can browse without getting lost. Search that actually finds things, and clean markup so products show up on Google.
Cart & checkout
A cart and a checkout that don't lose people. Real card payments through Stripe or Windcave, straight into your account, with GST handled the way New Zealand expects.
Inventory & orders
Stock that counts down as things sell, so you don't oversell. Orders land somewhere you can manage them, with confirmation emails sent to the customer automatically.
Performance & technical SEO
The same fast pages this whole site runs on, plus the technical SEO that helps your products get found — clean page structure and structured data included.
Why trust me with it
I build the payment and data plumbing a store runs on.
I'll be straight: I don't have a pure storefront to point you to yet. What I do have is the hard part already shipped. I built a property-listings platform for a New Zealand real-estate agency that takes online payments and sends automated transactional email, with a security-hardening pass and a technical-SEO overhaul on top — the same payment and data plumbing a real store needs.
I'm Daniel Olliver, an Auckland software developer, and I build production systems for a living, including a patient-assessment platform for a UK healthcare provider where the code has to be right. It's all verifiable at danielolliver.com/dev and linkedin.com/in/danielolliver.
Start here
A Website Audit — fixed price, risk-free.
Already selling online and it's not converting? I'll pull your store apart and show you where speed, checkout or SEO is costing you sales — before you commit to any build.
What you get
- A plain-English audit of your store's speed and SEO, plus the exact points in the checkout where buyers give up.
- A prioritised fix list — the handful of changes that would actually move sales, ranked by impact.
- A clear proposal with real numbers if you want it built, so you can decide either way with no pressure.
Fixed. Money back in full if you go ahead with a build.
Risk-free: if it's not worth it, you don't pay.
For the next few clients only.
Online-store questions I get asked
Straight answers.
Custom store or Shopify — which is right for me?
Shopify is a fair start if you want something standard and don't mind the monthly fees. A custom store earns its cost when speed matters for your sales, or when you've outgrown what a theme can do. I'll tell you straight which one fits.
Can I manage products myself?
Yes. You get a plain admin area to add products and keep prices and stock up to date yourself. No calling me for the everyday changes.
What about payments and GST?
Your store takes real card payments through a provider like Stripe or Windcave, straight into your account. Prices and receipts handle GST the way New Zealand expects. I set it up so you're not left configuring it.
Can you migrate my existing store?
Usually, yes. I bring across your products and content, and set up redirects so you keep the Google rankings you already have. The aim is to move platforms without losing sales.
How much does a custom store cost?
Custom stores start around NZ$8,000 and go up with scope. You get a fixed quote up front from the audit, never an open-ended hourly bill.
How long does it take?
Roughly 4–8 weeks from kickoff, depending on how big your catalogue is and what the checkout needs to do. You see it come together the whole way, not just at the end.
Let's build you a store worth checking out.
A free, no-obligation 20-minute call — tell me what you sell and what the store needs to do, and I'll tell you straight what it'd take.
Got here from my email? Just hit reply — it comes straight to me.